The Brand Obsessed Podcast
Welcome to the Brand Obsessed Podcast
Bold thinking. Brilliant stories. Better sales.
Aren’t we all a little brand obsessed? Not just with the big names but with those businesses we see online that make it all look so easy!
I want to get under the bonnet of what creates a good brand and there are a million fantastic stories just waiting to be told.
On this podcast, I get to do one of the things I do best and that is chatting. It’s no accident that I ended up in a career in communications! One thing I‘m sure of though, is that better communications leads to better sales and you’ll see why it’s your best business strategy.
I'm Amanda Jane, a Sales Communications Strategist and founder of Big Brand Impact. Visit my website at bigbrandimpact.com for free resources, and come say hi on Instagram @AmandaJaneStrategist.
The Brand Obsessed Podcast
Latest Episodes
Episode 4: Why Your Brand Values Could Be Costing You Sales (Or Making Them)
"Integrity. Excellence. Passion." If your brand values could be pasted onto any competitor's website and nobody would notice, they're not values. They're just filler words.In this episode, I examine what brand values are actually for, an...
Episode 3: Building Brands That Actually Mean Something With Jojo Smith
What if the most powerful thing you brought to your brand wasn't your strategy or your service, but your story? My very first guest for The Brand Obsessed Podcast just had to be, not your average brand expert, Jojo Smith!Jojo’s own story...
Episode 2: Please Don't Tell Me You're Passionate
Your competitors aren't beating you because they're better. They're beating you because they're better communicators. In this episode I give you ten small but mighty changes you can make to your sales communications today, and fair warning: mos...
Episode 1: Why 99p Earrings Led To Me Being Brand-Obsessed
Gerald Ratner called his own products "total c**p." Coca-Cola binned the most iconic drink in history. Pepsi put Madonna on their biggest campaign of the decade, then quietly wished they hadn't.These weren't small brands making small mis...